“PUBLIC SERVICE ANNOUNCEMENTS”
DEFINITION
A public service
announcement is an advertisement that a television or radio station airs for a
cause or a charity.
The objective of a
public service announcement is to educate and create awareness of significant
social issues in an effort to change the public’s attitudes and behaviours and stimulate
positive social change.
Public service
announcements (PSA’s) can be utilized in three mediums:
-
Newspaper (print PSA’s);
-
Radio (audio PSA’s); and
-
Television (video PSA’s).
Techniques Used in Public Service Announcements
(PSA’s)
·
Humour.
Humour tends to catch one’s attention, especially
for kids and teens, but humour may trivialize serious issues.
·
Shock
treatment.
Such campaigns provide a realistic look at an issue,
but may turn people off entirely because of their graphic nature.
·
Preaching.
This technique involves a individual or group
pleading with an audience for greater awareness of the issue.
·
Using
a celebrity.
Celebrities to get favourable attention, but
sometime people are so distracted by the celebrity they forget the message.
EXAMPLE:
Hey, students! Are you like about badminton or play
the badminton? Do you know of students can’t play it until threatening to hurt
or bullying someone? Well, there’s something you can do it. Just call
0853-9342-8720 to report a threat. The call is free and completely anonymous.
If you know about a student threatening badminton, don’t take chances, call
0853-9342-8720.
“POSTER”
Definition
A poster is an informative and decorative way to
attract the attention to the information it contains. It is usually displayed
in a public service and often decorated with designs or illustrations.
Here are some ways to use poters in a literacy
program:
-
To advertise events or products;
-
To display information or instructions;
-
To each about some kinds of information
You will create a PUBLIK SERVICE ANNOUNCEMENT POSTER
that will address the issue in the following way:
-
The topic is simple and clear.
-
It includes a slogan and a visual that is memorable
-
The Publik Service Announcement (PSA) is
creative and entertaining
-
The PSA effectively reaches its target
audience.
Types of posters
Many posters, particularly early
posters, were used for advertising products. Posters continue to be used for
this purpose, with posters advertising films, music (both concerts and
recorded albums), comic books, and travel
destinations being particularly notable examples.
: Propaganda and political posters
During the First
and Second World Wars, recruiting posters became
extremely common, and many of them have persisted in the national
consciousness, such as the "Lord Kitchener Wants You" posters
from the United Kingdom, the "Uncle Sam
wants you" posters from the United States, or the "Loose Lips Sink Ships" posters that
warned of foreign spies. Also in Canada, they were widespread.
Posters during wartime were also
used for propaganda
purposes, persuasion, and motivation, such as the famous Rosie the
Riveter posters which exhorted women workers to work in factories
during World War II. The Soviet Union also produced a plethora of propaganda posters, some
of which became iconic representations of the Great Patriotic War. During the democratic revolutions of 1989 in Central and Eastern Europe the poster was
very important weapon in the hand of the opposition. Brave printed and
hand-made political posters appeared on the Berlin Wall,
on the statue of St. Wenseslas in Prague and around the unmarked grave of Imre Nagy
in Budapest
and the role of them was indispensable for the democratic change. An example of
an influential political poster is Shepard
Fairey's Barack Obama "HOPE" poster.
: Movie posters
Main article: Film poster
The film industry quickly
discovered that vibrantly coloured posters were an easy way to sell their
pictures. Today, posters are produced for most major films, and the collecting
of movie posters has become a major hobby. The record price for a poster was
set on November 15, 2005 when US$690,000 was paid for a poster of Fritz Lang's
1927 film Metropolis from the Reel Poster Gallery in
London. Other early horror and science fiction posters are known to bring
tremendous prices as well, with an example from The Mummy realizing $452,000 in a 1997 Sotheby's
auction, and posters from both The Black Cat and Bride of Frankenstein selling for $334,600
in various Heritage Auctions. The 1931 Frankenstein 6-sheet poster, of which only
1 copy is known to exist, is considered to be the most valuable film poster in
the world.
: Travel posters
Poster advertising or proposing a
travel destination, or simply artistically articulating a place have been made.
An example is the Beach Town Posters series, a collection of Art
Deco travel posters of American beach resorts that refer to the advertising
style of the 1920s and 1930s. A site dedicated to modern Travel Posters is
SevenDays-in: photographers of the world are selected to sell on line their
photos.
: Railway posters
In the early days of steam railways
in Britain, the various rail companies advertised their routes and services on
simple printed sheets. By the 1850s, with increasing competition and
improvements in printing technology, pictorial designs were being incorporated
in their advertising posters. The use of graphic artists began to influence the
design of the pictorial poster. In 1905, the London and North Western Railway
(LNWR) commissioned Norman Wilkinson to produce artwork for a
new landscape poster, advertising their rail/steam packet link to Ireland. In
1908, for the Great Northern Railway
(GNR), John Hassall produced the famous image of
the "Jolly Fisherman" with the "Skegness is so Bracing"
slogan. The development of this commercial art form throughout the first half
of the 20th century reflected the changes in British society, along with the
changing styles of art, architecture and fashion as well as changing patterns
of holidaymaking.
: Event posters
Posters advertising events have
become common. Any sort of public event, from a rally to a play, may be
advertised with posters; a few types of events have become notable for their
poster advertisements.
: Boxing posters
Boxing Posters were used in and
around the actual venue to advertise the forthcoming fight, date, ticket
prices, and usually consisted of pictures of each boxer. Boxing Posters vary in
size and vibrancy, but are not usually smaller than 18x22 inches. In the early
days, few boxing posters survived the actual event and have thus become a collectible.
: Concert posters
Many concerts,
particularly rock concerts, have custom-designed posters
that are used for advertisement of the event. These often become collectors
items as well.
: Band/music posters
Posters that showcase a person's
favorite artist or music group are popular in teenagers'
bedrooms, as well as in college dorm rooms and apartments.
Many posters have pictures of popular rock bands
and artists.
: Blacklight poster
Main article: Blacklight
poster
Blacklight posters are designed to
have a special effect under a blacklight (ultraviolet light).
: Pin-up posters
Pinup posters, "pinups,"
or cheesecake posters are pictures of attractive women designed to be
displayed, first coming to popularity in the 1920s. The popularity of sexy pin-up girl
posters has been erratic in recent decades. Pin-ups such as Betty Grable
and Jane Russell
were highly popular with soldiers during World War II
but much less so during the Vietnam War. The late 1970s and into the
beginning of the 1980s were boom years for large posters of television
actresses, especially Farrah Fawcett and Cheryl Tiegs.
: Affirmation posters
This refers to decorative posters
that are meant to be motivational and inspirational. One popular series has a
black background, a scene from nature, and a word such as
"Leadership" or "Opportunity." Another version (usually framed
and matted) uses a two-image hologram which changes as the viewer walks past.
: Fanposter
The goal of creating a Fanposter is to show all
or a large portion of devoted fans on one poster which will be presented and
can be seen in a place where many other fans or members have access (hallway of
a club house, fanzine,
fan webpage, public place).
EXAMPLE OF POSTER PICTURES:
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